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Job Description
- Responsible for Our company online/internet existence regarding branding, products, & outsourcing projects from the e-marketing approach.
- Working alongside product managers, marketers, graphic designers, operations, & content editors, you would be responsible for the development of all e-marketing roles, activities & initiatives that enable the delivery of the targeted marketing plans & objectives, through the following detailed tasks & responsibilities:
- Responsible for e marketing planning & strategies, horizontally, through all our company branding, products, & outsourcing projects that needs e-marketing activities across different market segments.
- Able to successfully establish an effective presence of required products, services, & outsourcing projects, as to deliver impact, growth, & return on investment in the light of targeted objectives & KPIs success.
- Responsible for implementing e-marketing actions & activities, as: content & editing guidelines, bannering, online ads/promotional campaigns (branding or action), search engine optimization, internal and external linking,…etc. or other required activities within the scope to achieve the targeted objectives.
- Developing, & operating the internet existence & community building of different product lines, services & outsourcing projects upon different social media, web 2.0 tools & videos platforms, in order to achieve the required objectives.
- Responsible for Our company website ownership, continuously improve the website including content, SEO, navigation, structure and interactivity, as to be a lead generation tool.
- Ensure that content editing is consistent with current e-marketing best practices and branding guidelines, & optimizing content for user experience as well as SEO effectiveness.
- Able to create different business & commercial models to, whether for B2C or B2B fields.
- Responsible for guiding the operational & editing teams in Egypt & Saudi Arabia to the required e-marketing standards, as to achieve the required objectives.
- Handling all the internal communication with different stakeholders, & able to transfer demands, insights, strategic brief, & creative ideas to operation, editing, technical & project management teams.
- Responsible for generating periodical analytics reports, as well as custom reports that covers different areas of the e-marketing activities, as to measure results & performance, and evaluate the e-marketing campaigns'/activities' effectiveness & efficiency.
- Responsible for presenting periodically results & reports in a professional documentation sequence and usable format, whether Qualitative & Quantitative format, and providing recommendations & improvements guidelines to the involved & related teams.
- Responsible for activating and managing new initiatives & creative ideas that support the e-marketing strategies & tactics.
- Responsible for on-time delivery of e-marketing actions according to the planned schedules.