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Job Description
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Work with external agencies and vendors to execute marketing programs.
- Analyze and report on the performance and efficiency of campaigns.
Job Requirements
- +15 years of experience, 5 of which in a leadership role, preferable Real-estate background.
- Bachelor's/Master’s degree in business administration, marketing, communications, or a related field.
- Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Salesforce), and content management systems.
- Excellent leadership and managerial skills
- Strong written and verbal communication skills.
- Excellent analytical skills
- Excellent communication and interpersonal skills
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills
- Ability to work under pressure and motivation to succeed in a competitive environment
- Time management and multitasking skills with the ability to prioritize tasks.
