Area Sales Manager Food Service

Join Werefresh group and work in a leader team that is dedicated to support the food service channel with high quality products and the optimum added value service.

• You will drive the sales performance of HORECA Channel for the Lavazza & Nafee coffee products. Reporting to the General Manager Commercial, you will form, lead and coach the future Cairo sales teams to meet ambitious targets and exceed customer expectations.
• Segment revenue and margin in the Region
• Focus on segment ‘solutions’ sales
• Develop solution value proposition and point of differentiation versus competition and alternate solutions
• Manage the Salesforce for the segment leveraging in the Region; drive coordination activities which improve funnel conversion rates and speed; generate qualified leads and selling tools for the field team(s) in order to drive industry best sales cycle closure rates
• Participate in creation/development of internal and external segment solutions training materials (strong collaboration with Operation, Training, Quality and Maintenance team)
• Quantifying market size by segment and sub-segment and understand growth drivers
• Identifying and capturing segment trends
• Developing a deep understanding of the segment value chain, decision makers, influencers, blockers and champions
• Communicate around segment activities and solutions launches (Sales Partnerships)
• Annual Regional segment strategic and operating plan
• Understanding industry and competitive trends
• Implement activation standards in top customers by segment (Visibility, product placement, menu listing, right price, up-selling
• Build strong end-user relationships; measure success through the customers feedback and KPIs