Brand Manager

DESCRIPTION

• Working in brand management means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
• It is about growing our Brands, Business, and People. You will help us finding new and exciting ways to reach consumers.

About the Job 

• Manage coordinating and executing company brand promotion activities to profitability increase consumption with budgeted parameters.
• Identify innovative business building ideas to increase business prospects.
• Manage developing promotional strategies for brand awareness and profitability.
• Developing brand positioning and communication strategies.
• Manage consumer and trade promotional activities and marketing events.
• Manage cross-functional teams to execute projects within assigned timelines and budgets.
• Collaborate with Market Research team to identify consumer trends and needs.
• Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
• Provide necessary assistance to Marketing Manager in all activities pertaining to brand building.
• Support Marketing Manager to introduce new products in the market.
• Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
• Developing annual business plan for profitable company growth.
• Work with other business units to execute business plans to meet revenue targets.
• Analyze competitor performance and market trends to provide recommendations for brand development.
• Monitor and control expenses within allocated budget.
• Analyze consumption and shipment data and compares results to establish objectives to assure the effectiveness of marketing programs.