Head of Digital Marketing (Performance Marketing)

We're hiring for our Client GoodsMart https://goodsmartegypt.com/portal

GoodsMart is The smartest and easiest online household shopping experience with unattended delivery.

To know more about GoodsMart and the work environment please check this cool video: https://vimeo.com/513765645

• Developing strength points to company’s brand position in assigned regional marketing area.
• Build, plan and implement the overall digital marketing strategy, and Identify specific digital goals and objectives.
• Manage and train the rest of the digital marketing team
• Measure and evaluate ROI and KPIs for the brand.
• Interact with marketing leads to prepare and manage digital marketing budget
• Foresee new sales performance trends
• Head development and execution process of main focused marketing plans to reach vital customer segments.
• Stimulate developing and sanction of quotations and commercial proposals to guarantee product gross margins meet business needs.
• Work with the agency and Brand Team on creative content across all social media channels including IG, Facebook other relevant platforms.
• Mange & Sync all content to channels in line with Marketing &Trade Calendars.
• Generating creative ideas for Digital first content including assets, and real-time videos, and oversee online content for the brand.
• Manage Digital Campaign projects, Events & Community Management
• Engage with influencers on relevant campaigns, provides end to end influencer management
• Engage/Manage social media presence across all platforms to drive brands and assist build community (Press, Blogs, Influencers...etc.).
• Audits & analyses Social media presence, including digital advertising costs& returns.
• Analyze & Report on weekly, monthly and seasonal basis including future recommendations to test.
• Monitor Competitors (Local & Global) Digital activity and social trends on a weekly basis to ensure brands remains relevant.
• Manage & Work with agencies on earned media tracking, providing quarterly reports on social presence.