Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Create and implement a Marketing plan within budget, in conjunction with overall business strategy.
- Envision and deliver a plan to increase brand awareness, using an omnichannel approach
- Fostering relationships with physicians to improve their organization's referrals and contracts
- Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.
- Lead internal and external meetings from a marketing perspective.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Maintain a high level of knowledge of Behman's Psychiatric/clinical services.
- Liaise with and manage all external agencies, such as PR, Creative, Online, Medical Publications.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Capitalize on Behman's position in the Psychiatric community and create partnerships to share our knowledge. Maintaining communication with other medical organizations, seeking opportunities to align and give back to our communities.
- Responsibility for all communication material shared internally and as content on digital channels.
- Managing Social Media team, assuring all content is inline with Behman's identity.
- Issue on-going reports on all activities to the management team.
- Partner with IT to select and set up key marketing systems (marketing automation, CRM) used to generate, distribute, and report on pipeline growth
Job Requirements
- Master's Degree or alternatively over 7 years of marketing experience.
- Strong background in healthcare or related industry, ideally a minimum of five years.
- Display effective communication and interpersonal skills including the ability to collaborate with colleagues, families, carers, etc
- Proficiency with online marketing and social media strategy
- Self-motivated with the ability to operate with minimal input
- Excellent communication, presentation, and writing skills (in English & Arabic)
