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Job Description
- Copy Writing, Script Writing, Web Writing and Technical Writing
- Copy Editing and proof reading
- Conducting searches on various keywords in search engines and gathering and analyzing data and results.
- Define trends and insights to achieve the maximum return on investment from paid search campaigns.
- Website tracking and analysis, word spread analysis, and pay-per-click rates.
- Periodically search for keywords to expand the site's reach
- Implement SEO recommendations.
- Conducting research and analyzing advertising links on competitors' websites
- Collaborate with the content written to create content with keywords to reach the site.
- Developing and implementing the company's annual marketing plan.
Job Requirements
- Creativity Script and content writing.
- Verbal and written communication skills.
- Knowledge of SEO and how it applies to content marketing
- Knowledge of analytics tools like Google and Bing analytics
- Good knowledge of search engine marketing methods and managing advertising campaigns on search sites such as (Google, Yahoo, Bing)
- Good knowledge of e-marketing tools and attracting customers through the Internet.
- Proficiency in the use of site analysis tools such as (Google Analytics, Net Insight, Omniture, Web Trends).
- The ability to analyze advertising campaigns and create test campaigns to determine initial estimates of the budget and the volume of access to the site.
- Knowing general site ranking and search engine algorithms.
- Keeping abreast of the latest technologies and updates for developing and improving the site’s performance and appearing on search engines.