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Job Description
- Research market and analyze competition activities in order to keep up to date information about market trends and customers’ preference.
- Liaise with marketing manager and all concerned parties to develop the marketing strategy of KG in order to achieve company strategic goals.
- Design and lead the implementation of IMC tactics in line with KG marketing strategy.
- Manage marketing campaigns across print, broadcast and online platforms and analyze the results to assess the success of the campaign.
- Assess VOC surveys and complaints and work with concerned parties to close the gaps between customers’ expectations and real experience post using KG products.
- Closely work with product design team to ensure brand consistency and develop customized designs that are requested by special customers.
- Organize events and lead the team who attends industry exhibitions as per the set plan by marketing manager
- Prepare and manage the IMC budget and present monthly report about IMC expenditure to marketing manager.
Job Requirements
- B.C of Business administration is preferred.
- Excellent command of English language.
- Has marketing studies and successful marketing track
- Creativity and innovation
- Analytical skills and attention to details
- Ability to design and manage budgets
- Assertive communication skills
- Teamwork skills
- Time and project management including multitasking skills
- Good knowledge of MS package
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