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Job Description
- Softec Technologies Group is looking for a talented fresh Marketing Executive to undertake marketing projects for the benefit of our company. You will organize daily marketing activities, creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
- The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. The goal is to reach out to the market and cultivate the customer’s interest in our solutions in ways that strengthen our reputation and facilitate our continuous growth.
Responsibilities
- Help with marketing plans, advertising, direct marketing and campaigns
- Support the marketing team in delivering agreed activities
- Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Write and proofread marketing copy for both online and print campaigns (brochures, press releases, website material etc.)
- Produce creative content, including videos and blog posts
- Develop relationships with key stakeholders, both internal and external.
- Liaise with designers and printers and organize photo shoots when needed
- Maintain and update customer databases
- Organize and attend events such as conferences, seminars, receptions and exhibitions
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Monitor progress of campaigns using various metrics and submit reports of performance
With experience, you'll need to:
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- Monitor and report on competitor activity
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Job Requirements
Requirements
- BSc/BA in marketing, business administration or relevant discipline
- Fluent in both written and spoken Arabic and English (Bilingual)
- Proven experience as marketing executive, marketing intern or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Proficient in MS Office
- Experience in Photoshop and any media editing software
- Familiarity with social media and web analytics is a plus (e.g. WebTrends)
- Excellent verbal and written communication skills and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- An ability to multitask and perform under tight deadlines
- Superior organizational, problem-solving and attention-to-detail skills
