Job Details
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Job Description
Objectives and Responsibilities of the Head of Performance Marketing
Leadership/Supervisory Role: The first and most prominent role of the Head of Performance Marketing is his leadership role over the junior marketing team, that is, the Performance Marketing Manager and the Senior Performance Marketing Manager. The Head of Performance Marketing spearheads, strengthens, and oversees the acquisition efforts of the marketing department.
On top of this, the Head of Performance Marketing plays a mentorship role to key performance marketing personnel, assisting in the execution of their functions, ensuring that their professional skills are consistently growing, and that they are ready to take up the duties of the Head position in his absence or retirement.On top of this, the Head of Performance Marketing also reviews the performance of junior performance marketing personnel and ensures appropriate appraisal is done for outstanding performers.
Strategy/Opportunity: The Head of Performance Marketing plays an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.He develops effective performance management arrangements that support the achievement of the business’s overall targets, goals, and objectives.
In addition, the Head of Performance Marketing is in charge of identifying management information that is necessary for ensuring that the performance across all marketing priority areas can be monitored accurately and that any hindrances to strategies are discovered at an early stage.
Collaboration: Develop, in conjunction with the Director of Performance Marketing, effective incentives to support the achievement of targets and standards. At this capacity the Head of Performance Marketing develops strong and effective working relationships with junior performance marketing personnel in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs.
In addition, the Head of Performance works closely with the sales department in order to ensure that there is a shared goal of improving marketing program and campaign performance and also in revenue targets for the business. He also partners with the HR department in selecting key personnel for the performance marketing department.
This is done in an effort to facilitate exceptional execution of duties within the department by handpicking the best candidates to the best of his judgment. The Head of Performance Marketing also works closely with the senior performance marketing management in the formulation of targets, strategies for marketing campaigns, and departmental budgetary allocations.
Analytics: The Head of Performance Marketing plays a major analytical role in the marketing department by managing the department’s tracking, data analysis, and testing consumer acquisition channels. He is also tasked with the creation and optimization of a wide range of forecasting tools that integrate research insights and sets of data.The Head of Performance Marketing is also responsible for assessing pilot programs, their effectiveness, and long-term value for money.
At this capacity, the Head of Performance will also develops new and creative marketing program tools that facilitate the tracking of consumers’ at a more individualized level as opposed to simply tracking whole general demographics.
Other Duties: The Head of Performance Marketing also performs other duties as he deems fit for the proper execution of his duties or duties as assigned by the Director of Performance Marketing, the Chief Product Officer, or the employer.
- Planning and implementing our growth strategy.
- Creating a solid digital strategy across FB, Snacphat, google ads
- Plan, create and execute all digital marketing, including SEO/SEM, marketing database, email, and social media campaigns
- Optimizing spending & performance based on trends, insights and previous data
- Plan, monitor & control the acquisition, retaining, on-boarding & training, performance and customer satisfaction processes and KPIs)
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Evaluate emerging technologies.
- Maintain different kinds of content.
- Lead paid social platforms such as (FB, Instagram, Twitter, YouTube)
- Maintain different google Ads campaigns including remarketing techniques through baytonia channels.
- Plan & Analyze through the analysis tools.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital campaigns, and assess against goals (ROI, ROAS
Required Qualifications of the Head of Performance Marketing
Job Requirements
Experience: A candidate for this position must have had at least 7 years of experience working in a performance marketing position in a business within a fast paced and dynamic market environment, preferably as a Senior Performance Marketing Manager. In addition he will have a proven and successful track record of leading a cross functional team from the beginning to the end of a project, achieving challenging targets and standards. A suitable candidate will also have proven experience in managing both offline and online marketing programs and successfully delivering improvement in a business’s marketing performance. activities could include but not limited to
The candidate will also demonstrate evidence of identification of opportunities and points of improvement in a performance marketing department and setting up measures to deliver solutions in order to effectively address poor performance and maximize on the successful delivery of departmental objectives.The Head of Performance Marketing will also have proven experience working in advanced research and analysis roles in performance marketing within a fast-paced and highly competitive business environment.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Excellent understanding of digital marketing concepts and best practices
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- Experience with A/B and multivariate experiments
- An ability to multitask and perform under tight deadlines
- Team player
Interpersonal Skills: The Head of Performance Marketing must be consumer-driven, always looking to meet consumer demands, have exceptional problem solving skills, be self-motivated and inspire the same in others, be proactive and thirsty for knowledge, have an ability to prioritize and meet deadlines even when working on multiple projects, be brave in going for informed experimentation
Leadership/Skills: It is also necessary that the Head of Performance Marketing possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision. He will also be an approachable, relatable, and likeable person, who inspires trust in others, making it easy for junior performance management and collaborating personnel to follow in his direction.
Analytical/Technical Skills: The Head of Performance must portray a keen interest and ability to conduct research and analyses on large and complex data-sets in order to realize appropriate strategies and solutions for programs and campaigns. He will be extremely passionate about the potential of research, insight generation, and analyses that will effectively transform marketing programs throughout the business.The Head of Performance Marketing will have a sound understanding of direct response metrics and an ability to measure program/campaign ROI and a proven ability to manage paid social campaigns such as Twitter ads, Facebook ads among others.
A suitable candidate will also demonstrate an ability to conduct analyses and create comprehensive reports and presentations to be presented to senior performance marketing management, reports which will lead to the establishment of actionable solutions and the establishment of performance tracking systems among other actions.
He will also be extremely proficient in formulating SEO and SEM strategies and approaches for large consumer websites and have an ability to work with analytical tools such as Google Analytics and SQL. The Head of Performance Marketing has to have the capacity to conceptualize, execute, and optimize complex paid media acquisition programs and also have substantial data modeling, financial, and statistical skills.
