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Job Description
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition, revenue growth and promote affliate products.
- Work with the marketing team to identify target audiences and develop campaigns that resonate with them.
- Manage and optimize PPC campaigns across multiple channels, including Google Ads, Bing Ads, and social media ads.
- Collaborate with the content team to develop relevant and engaging content, compelling headlines and body for use in campaigns and on the website.
- Conduct ongoing analysis of campaign performance, identify areas for improvement, and implement optimizations to improve ROI.
- Monitor and report on key metrics, including traffic, conversion rates, and revenue, and use data to inform future marketing decisions.
- Stay up-to-date with the latest digital marketing trends and best practices, and identify opportunities to incorporate new techniques into our marketing efforts.
- Working closely with the management to share funnel conversion improvement ideas and improve results.
Job Requirements
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in digital marketing, with a focus on performance marketing.
- Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content.
- Quality content creation skills.
- Strong copywriting skills.
- Experience in creating landing pages and user funnels.
- Experience in performance marketing analytics and dashboarding.
- Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics).
- Proven track record of driving customer acquisition and revenue growth through digital marketing channels.
- Experience managing PPC campaigns across multiple channels, including Google Ads, Bing Ads, and Facebook Ads.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Self-starter with a strong work ethic and ability to thrive in a fast-paced, dynamic environment.
