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Job Description
Purpose of the Position
- Supervises the development, implementation and management of health care quality related communications and sales support and events.
- Responsible for creating and executing the content development, writing, publishing, media relations primarily in a digital and traditional formats.
- While strategy and planning are an important element of this role, the majority of time will be spent working on multiple projects and delegating tasks to indirect reports and external agencies.
- This position will serve as an adviser to Top Management, Group Marketing, Sales, Product Development, Government Relations and other staff.
- We are looking for an accomplished communications professional who takes initiative and successfully delivers creative and thought provoking projects.
- You have a can-do attitude and are willing to explore health care topics with vigor and a sense of ownership.
- You must be energetic, driven, thoughtful, collaborative, and a master of using the design of text, images and video to elevate brand awareness and lead generation.
What you are responsible for:
- Works exclusively with Group marketing to create campaigns via relevant email messages based on segments, workflows, triggers, and lead scoring.
- Create compelling stories and calls to action by integrating text, design, imagery, video, and other creative elements into digital and print to drive lead generation.
- Execute projects on-time, within budget focused on writing (primarily short form) blog posts, white papers, issue briefs, sales collateral, PowerPoint presentations, op-eds, social media posts, email copy, infographics, press releases, proofreading, copy editing, website text, reports, etc.
- Deliver digital lead generation projects and across multiple platforms including email marketing automation, website, paid and organic search (SEO, SEM, PPC), targeted display, remarketing and social media.
- Develop, execute and manage budget for online and print advertising.
- Supervise graphic designers to develop campaigns segmented by channel, persona and customer segment.
- Use of personas and market segmentation to develop target audiences for the brand, products and digital properties.
- Meet deadlines, adjust to shifting priorities, complete deliverable on-time, on-budget and within the project goal, marketing strategy and brand guideline.
- Health care quality related project and staff management excellence in:
- Writing, message development, editorial calendar, publishing, blogging
- Advertising, trade show support, sales collateral
- Campaign and project management
- Evaluate paid partnerships with allied organizations
- On-demand video e-learning and webinars
- Workshops
- Annual conference / thought leader symposium
- Generating speaking and editorial opportunities
- Media relations: digital and traditional
- Monitor healthcare quality industry trends
- External sentiment analysis
- Competitive monitoring and analysis
- Participate in the multi-year organization strategic plan
- Develop and achieve the departmental annual plan
- Plan and achieve annual and short term goals
Job Requirements
What you will need:
- 12 Years of progressive leadership experience delivering on all the job requirements, preferably with a business oriented, healthcare related organization of at least AED 20M in annual revenue.
- Four years of staff management experience.
- Planning and developing health care related content for digital and print to support marketing, branding, thought leadership and sales lead generation.
- Deep executional excellence of all types of health care related communications.
- Flawless writing, spelling, grammar, and sentence structure abilities in adherence to the group style guideline.
- Organization gatekeeper for all external facing written content from multiple sources with a variety of objectives.
- Media relations, story pitching, editorials in digital and print.
- Disciplined and thoughtful approach to developing strategy and tactics.
- Awareness of the latest trends in health care, media and marketing.
- Bold, fresh, original, ideas and processes.
- Assertive to share potentially controversial or contrarian views in professional manner.
- Fast moving, but thoughtful, action oriented style to complete projects rapidly.
- High level of confidence, passion, integrity, interpersonal skills, and professional executive presence for interacting with key stakeholders, internal and external, as well as for building relationships to support group business objectives.
- Good instincts for creating effective text and visuals that will generate sales conversions.
- Planning, organizing, prioritizing and executing simultaneous projects.
- Attention to detail, ability to work well under pressure, and adapt quickly to changing priorities while
- Remaining positive, flexible, and open to feedback.
- Self-driven, motivated with an energetic, curious, optimistic and enthusiastic mindset.
- Tenacity, strong work ethic and desire to learn and share insights.
- Proactively seek to help co-workers throughout the organization.
- Possess the desire to interact with and motivate people at all levels.
- Challenge conventional thinking in a professional manner.
- Work independently, manage ambiguity and ask for guidance when needed.
- Ability to collaborate and communicate with people in a variety of roles across multiple departments and leadership levels.
- Providing analysis and recommendations to senior management.
- Sense of humor.
- Proven track record of relevant accomplishments with successful organizations.
Preferred Skills
- Health care product or service marketing and media.
- Significant knowledge of health care quality, managed care, the ACA, Centers for Medicare and Connections with influencers in health care media.
- Bachelor’s degree in marketing, business, communications or similar field required.
- Clinical and/or health care related knowledge, education or training a plus.
