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Marketing Director

Pioneer Vision
Abu Dhabi, United Arab Emirates
Posted 7 years ago
282Applicants for1 open position
  • 148Viewed
  • 48In Consideration
  • 99Not Selected
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Job Details

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Job Description

Purpose of the Position

  • Responsible for planning, development and implementation of all of the PVG group marketing strategies, marketing communications, and public relations activities, both external and internal.
  • Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Group.

What you are responsible for:

  • Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact for many of the properties
  • Drive strategy and plan and execute marketing initiatives for new projects, all group branches, remodels and rebranding campaigns
  • Manage annual marketing budgets for individual properties
  • Manage brand promotions to drive sales
  • Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness
  • Manage online all group fields review platforms and vendors.
  • Approve all local print advertising and manage graphic designers on ad creation
  • Recommend development and implement in-store marketing materials as appropriate
  • Develop and execute customer acquisition and retention marketing programs, web based, database, and direct to consumer marketing
  • Oversee newsletter campaigns for the group to include all kind of promotions
  • Manage advertising and public relations agencies, utilizing them as resources for brand and revenue enhancement programs
  • Manage all digital marketing initiatives
  • Manage advertising and partnership development for specific properties
  • Work with social media consultant to provide content
  • Provide on-site event support where necessary

Job Requirements

What you will need:

  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Strong creative, strategic, analytical, organizational and personal sales skills. Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media.
  • Experience overseeing the design and production of print materials and publications.
  • Computer literacy in word processing, data base management and page layout.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Strong oral and written communications skills.
  • Ability to manage multiple projects at a time.
  • Bachelor’s degree/ MBA from an accredited university in marketing or Business.
  • 12 years of related work experience, preferably in the hospitality industry, construction or services industry.
  • Exceptional written and oral communication skills in both English and Arabic language
  • Dynamic team player with great collaborative and interpersonal skills
  • Strong personal leadership, organizational, relationship building and negotiation skills
  • Self-starter who can work independently: displays self-confidence, enthusiasm and strong customer service orientation
  • Demonstrated effectiveness in working in a complex, service-intensive, deadline driven environment
  • Extremely detailed oriented while juggling multiple projects and many stakeholders

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