Digital Marketing Lead

Aurora Solutions - New Cairo, Cairo

Applicants for
1 open position
Experience Needed:
More than 7 years
Career Level:
Job Type:
Full Time
English, French
1 open position
About the Job
  • The Digital Marketing Lead evaluates
  • Develops and executes strategic plans for all areas of digital marketing including: website, SEO, SEM, email marketing, analytics, lead generation, tracking and content.
  • The Digital Marketing Specialist ensures that all digital initiatives align with the goals and objectives in support of marketing plans to grow, retain and attract clients.
Job Requirements
  • Must have 7+ years of experience in Digital Marketing with 2+ years of proven hands on experience in the following areas (cumulative): SEO, PPC & Display Advertising, Conversion Rate Optimization, and Content Marketing.
  • Solid understanding of site crawling and technical SEO best practices
  • Ability to think analytically and make data-driven decisions
  • Solid foundation using industry standard SEO/PPC/CRO tools and platforms: Ahrefs, SEMrush, Adwords Editor, Google Analytics, Search Console, BuzzSumo, Screaming Frog/DeepCrawl, Unbounce, Optimizely, etc.
  • A functional understanding of A/B and multivariate testing.
  • Exceptional communication skills (verbal and written
  • Demonstrated ability to make recommendations, and provide advice and guidance on the use of technology.
  • Demonstrated skills identifying and addressing business measurement needs and KPIs (Key Performance Indicators).
  • Demonstrated success communicating analysis to non-technical and non-analytical audiences, both in oral and written presentations.
  • Demonstrated success working cross functionally and building collaborative relationships across teams.
  • Must be detail oriented, analytical, with excellent organization skills and extensive attention to detail and accuracy.
  • Must have a ‘can-do’ attitude
  • Fluent English is a must. French proficiency is an asset
  • Google Analytics Individual Qualification and/or Google AdWords Certification is strongly desired.
About this Company

Aurora Solutions is a Canadian technology solutions company focused on small and medium sized businesses. We cultivate diversity, creativity, and collaboration to develop great teams and well balanced work environment.

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