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- Experience Needed:
- More than 7 years
- Career Level:
- Job Type:
- Full Time
About the Job
- The Digital Marketing Lead evaluates
- Develops and executes strategic plans for all areas of digital marketing including: website, SEO, SEM, email marketing, analytics, lead generation, tracking and content.
- The Digital Marketing Specialist ensures that all digital initiatives align with the goals and objectives in support of marketing plans to grow, retain and attract clients.
- Must have 7+ years of experience in Digital Marketing with 2+ years of proven hands on experience in the following areas (cumulative): SEO, PPC & Display Advertising, Conversion Rate Optimization, and Content Marketing.
- Solid understanding of site crawling and technical SEO best practices
- Ability to think analytically and make data-driven decisions
- Solid foundation using industry standard SEO/PPC/CRO tools and platforms: Ahrefs, SEMrush, Adwords Editor, Google Analytics, Search Console, BuzzSumo, Screaming Frog/DeepCrawl, Unbounce, Optimizely, etc.
- A functional understanding of A/B and multivariate testing.
- Exceptional communication skills (verbal and written
- Demonstrated ability to make recommendations, and provide advice and guidance on the use of technology.
- Demonstrated skills identifying and addressing business measurement needs and KPIs (Key Performance Indicators).
- Demonstrated success communicating analysis to non-technical and non-analytical audiences, both in oral and written presentations.
- Demonstrated success working cross functionally and building collaborative relationships across teams.
- Must be detail oriented, analytical, with excellent organization skills and extensive attention to detail and accuracy.
- Must have a ‘can-do’ attitude
- Fluent English is a must. French proficiency is an asset
- Google Analytics Individual Qualification and/or Google AdWords Certification is strongly desired.
About this Company
Aurora Solutions is a Canadian technology solutions company focused on small and medium sized businesses. We cultivate diversity, creativity, and collaboration to develop great teams and well balanced work environment.
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