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Job Description
- Creating and implementing e-marketing strategy
- Conducting usability and functional assessment of the website
- Suggesting ways to improve the online user experience
- Defining Content Approval Cycle and website related workflow based on best practices and in line with internal structure
- Promoting and spreading awareness about portfolio, services and projects online
- Creating a new and innovative e-marketing strategy.
- Ensuring that the company's website is user-friendly and that traffic is increasing
- Populating the existing mailing list and devising campaigns to increase the number of subscribers
- Ensuring that the website appears in search engine results and encourage interaction with customers online
- Executing marketing campaigns and use marketing strategies online and mobile devices
- Managed advertising campaigns across multiple channels
- Analyzing the website's navigation flow and suggest ways to optimize it
- Optimizing web content for SEO strategies
- SEM and online advertising such as Google AdWords, pay-per-click strategies, Yahoo behavioral targeting, Facebook ads and online advertising
- Advising about new trends and practices
- Conducting regular surveys targeting internal and external users assessing satisfaction level and aiming to improve proposed services
- Providing regular analytics and performance reporting
- Suggesting and coordinating submission and participation for the existing online presence in I relevant local and international awards
Job Requirements
- Bachelor's Degree in Marketing, communications or other related field with experience in managing, developing and implementing brand and customer centered strategies
- Experience of creating post campaign analysis reports and proven project management skills. Highly proficient with Microsoft Office tools and familiar social media platforms and Google Adwords.
- Excellent written and spoken communication abilities in English and Arabic languages
