Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned market segment to generate new business for the company’s products.
Services existing accounts, obtains orders, and establishes new accounts by planning and organizing weekly and daily work schedule to call on existing or potential sales outlets and other trade factors.
Makes telephone calls and in-person visits and presentations to existing and prospective customers.
Researches for sources for developing prospective customers and for information to determine their potential.
Develop clear and effective written proposals / quotations for current and prospective customers.
Submits orders by referring to price lists and product literature.
Expedites the resolution of customer problems and complaints.
Coordinates sales effort with marketing, sales management, accounting, logistics and technical service groups.
Analyzes the market’s potential and determines the value of existing and prospective customers value to the company.
Creates and manages a customer value plan for existing customers highlighting profile, share and value opportunities.
Identifies advantages and compares organization’s products.
Plans and organizes personal sales strategy by maximizing the return on time Investment for the segment.
Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products
Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
Keeps abreast of product applications, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing areas.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
Recommends changes in products and policy by evaluating results and competitive developments.