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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Manage reputation, identify key players and coordinate actions
- Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
- Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.
- Working within social media tools.
- Conduct competitive analysis studies on client competitors, including digital footprint analysis.
- Other tasks if and when needed.
Job Requirements
- English must be perfect.
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Writing-will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.