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Job Description
Community Manager is the face of a company, managing communications in both directions. This Candidate will responsible for all communications, PR, social media, events, and content creation, among other things.
It’s a communications role, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.
While every day as a Community Manager is different, this is what the role’s responsibilities may include:
- Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels
- Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
- Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
- Public relations – managing incoming media requests and building relationships with industry events; creating, executing and measuring media campaigns
- Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Facebook & Twitter) and managing any online feedback forums.
- Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
- Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
- Business development - a Community Manager can also be responsible for business development and sales
Job Requirements
Requirements:
- 1 to 3 years of experience managing social media platforms or communities for brands.
- University degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.