Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Work closely with marketing channel and campaign managers to develop targeted, optimized, actionable emails and multi-step, data-driven campaigns.
- Create post-campaign reports and analysis, including recommendations for improvement of opportunities, and closed business.
- Handle on-going website updates, including maintenance of dynamic content as well as reporting, analysis, and optimization.
- Monitor website trends in visits, lead generation and ecommerce sales with Google Analytics, MOZ, Marin, and other online tools.
- Use research and internal site analytics to identify keywords to be used within content.
- Maintain online marketing materials and sales tools to ensure that materials are accessible and up to date.
- Assist in the development of marketing collateral, projects and other company material such as case studies.
- Competitive/Industry research and tracking.
- Ability to creating Internet ads and establishing an effective presence on social media sites.
Job Requirements
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.
- Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally.
- Proven written and verbal communication skills, as well as exceptional organizational skills.
- Keyword research.
- Web content creation and management.
- Blog creation and management.
- E-mail marketing.
- Google Adwords certified is a plus.
- Google analytic certified is plus.
