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Job Description
- Manage all digital campaigns, including search engine marketing (Google Ad words and onsite search) online brochures & catalogs and other revenue generating promotional campaigns.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Build and maintain Company social media presence
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Develop brand presence through digital marketing channels
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads within panned (CPL) and conversation rate
Job Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
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