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Job Description
- Define requirements, tasks, and resources associated to SEO strategy
- Manage and execute implementation of SEO strategy
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Contribution to the company blog and social media community
- Perform keyword research to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Job Requirements
Professional Competencies
- Passion for SEO and overall internet marketing
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
Professional Skills & Qualifications
- 2 years’ experience in Search Engine Optimization (SEO)
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
- Knowledge of HTML/CSS and website administration
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
