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Job Description
Job Summary
- Responsible for assigned social media channels performance, social media management, social media marketing, community management
- Formulate social media strategies, execute the strategies to achieve business objectives and communicate results in reports
- Supporting PR activities in UAE
Main Responsibilities and Duties:
Social Media:
- Responsible for assigned digital media channels performance (including but not limited to growth of followers, engagement, reach, conversion)
- Manage Social Media marketing campaigns and day-to-day activities of assigned channels (e.g. QNET Official channels, QNET MENA channels and other additional channels when required) including:
- Curate relevant content to reach the company’s ideal customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating engagement & advocacy.
- Oversee design of assigned channels (e.g: time-line covers, profile pictures, thumbnails, ads, etc).
- Design, create and manage promotions and Social ad campaigns.
- Compile report for management showing results on a regular basis
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Provide reporting and analysis on social media campaigns.
- Analyze campaigns and translate data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Work closely with various departments and subsidiaries of the QI Group for updated information and new campaigns requiring social media support.
- Oversee or handle special projects as assigned.
- Work with third party vendors to outsource production when required.
PR for the GCC and MENA:
- Arabic Blog: searching for thematic content, provide materials, translations if necessary
- Daily monitoring of positive and negative online and print media coverage in Arabic languages.
Job Requirements
- Strong background in Arabic and French copywriting (persuasive writing ability is a must)
- Language competence: Very Good – Excellent level spoken and written Arabic and French
- MS Office literate + any additional web based applications and social media platforms such as Facebook, twitter, instagram, VK, YVision, CMS, WordPress, Project Planners, Adobe Photoshop, Video Editing apps, etc considered a plus, but not essential
- Ability to own projects and meet strict deadlines, manage multiple tasks whilst maintaining an attention to detail at all time
- Initiative, common sense and multi-tasking skills are definitely required
- Strong leadership abilities and exceptional organizational skills
- Ability to work unsupervised, as well as part of a team
- Ability to take direction and instruction to execute a task, as well as the initiative to develop independent strategies and project
- Displays in-depth knowledge and understanding of social media platforms
- Exhibits the ability to jump from the creative side of marketing to the analytical side of it
- Good technical understanding and can pick up new tools quickly
- Has a strong creative flair with a good eye for design & aesthetics
