Marketing Manager

Role and Responsibilities

• Develop dashboards for daily/ weekly/ monthly program monitoring, tracking and reporting to ensure objectives are met and programs are laddering up to overall business objectives; deliver reports on key initiatives as appropriate
• Managing all marketing for the company and activities.
• Developing the marketing strategy for the company in line with company objectives.
• Co-coordinate marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Maintain social media content calendars and monitor all platforms and blogger relationships
• Manage budget for social initiatives, primarily campaigns and ads
• Identify threats and opportunities in user generated content surrounding the business and report notable threats.
• Monitor effective benchmarks for measuring the impact of social media campaigns.
• Manage day-to-day content and engagement across current and new social media channels, coordinating with social media team and the Business Development Manager to ensure best brand representation and synergies across all customer touch-points and help in creating content that will reach key customer segments and evolve channel presence
• Maintain and grow client’s presence and reputation across social channels
• Monitor trends in Social Media tools, applications, channels, design and strategy