Job Details
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Job Description
Job brief:
- We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo/Bing and Social Media in order to maximize ROI.
Responsibilities:
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Working Hours:
- Working hours will be from 11 AM to 8 PM with 1-hour lunch break.
- Saturday & Sunday will be off.
- Flexible working hours can be arranged.
Benefits:
- Salary will be set upon the interview based on experience and skill level.
- Working in a small team of professional developers, great opportunity to learn new technologies and development techniques.
- Applicant must have a portfolio of previous work not more than 6 months old, please attach a link to your online portfolio or links to web applications you have developed along with your CV.
- A workshop will be sent to the compliant applicants to be completed and sent back to our technical manager for evaluation.
Job Requirements
Requirements
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, etc).
- knowledge of HTML, CSS, and JavaScript development and constraints.
- Demonstrable social networking experience and social analytics tools knowledge.
- Knowledge of online marketing and good understanding of major marketing channels.
- Up-to-date with the latest trends and best practices in SEO and SEM.
