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Digital Marketing Specialist

Tekegy
Nasr City, Cairo
Posted 7 years ago
51Applicants for2 open positions
  • 48Viewed
  • 8In Consideration
  • 18Not Selected
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Job Details

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Job Description

  • Manage, monitor and update all social networking sites for our current and future brands (Facebook, Instagram, Twitter, Pinterest, Google +, YouTube, etc.)
  • Work with senior management to develop an annual social media & community strategy
  • Author and develop a consistent stream of fresh, clever and creative content that engages and educates our communities and contributes to our overall marketing efforts; work efficiently with design, SEO, paid social, designer trade and content teams to generate support where needed
  • Work with customer service team to share responsibility for ensuring responses to customer comments, issues and conversations are handled in a timely manner
  • Develop a tactical social media plan based on strategy and resources, including but not limited to developing, maintaining and executing social media content calendar (daily, weekly, monthly)
  • Engage and grow fan base / followers
  • Organize and analyze key social metrics and create a comprehensive report monthly to share results
  • Analyze the social media landscape for our brands as well as our competition, and refine strategies and tactics based on what’s working and what’s not
  • Consistently identify new influencers to partner with to drive social follower growth

Job Requirements

  • In-depth knowledge about the various paid marketing channels and technologies, including paid search (Adwords) and re-targeting social network advertising (Facebook Ads).
  • Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM.
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net insight, Web trends etc.)
  • Very Good English speaking and writing.
  • Experienced in dealing with Facebook and Twitter and Instagram and sms messages and send e-mail.
  • Good written and spoken communication abilities.
  • Strong analytical skills and data-driven thinking.
  • Highly creative and pragmatic.
  • Emotional intelligence and ability to create change in an environment where the organization and brand are evolving rapidly.

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