Digital Marketing Specialist
Tekegy -
Nasr City, CairoPosted 7 years ago51Applicants for2 open positions
- 48Viewed
- 8In Consideration
- 18Not Selected
Job Details
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Job Description
- Manage, monitor and update all social networking sites for our current and future brands (Facebook, Instagram, Twitter, Pinterest, Google +, YouTube, etc.)
- Work with senior management to develop an annual social media & community strategy
- Author and develop a consistent stream of fresh, clever and creative content that engages and educates our communities and contributes to our overall marketing efforts; work efficiently with design, SEO, paid social, designer trade and content teams to generate support where needed
- Work with customer service team to share responsibility for ensuring responses to customer comments, issues and conversations are handled in a timely manner
- Develop a tactical social media plan based on strategy and resources, including but not limited to developing, maintaining and executing social media content calendar (daily, weekly, monthly)
- Engage and grow fan base / followers
- Organize and analyze key social metrics and create a comprehensive report monthly to share results
- Analyze the social media landscape for our brands as well as our competition, and refine strategies and tactics based on what’s working and what’s not
- Consistently identify new influencers to partner with to drive social follower growth
Job Requirements
- In-depth knowledge about the various paid marketing channels and technologies, including paid search (Adwords) and re-targeting social network advertising (Facebook Ads).
- Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM.
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net insight, Web trends etc.)
- Very Good English speaking and writing.
- Experienced in dealing with Facebook and Twitter and Instagram and sms messages and send e-mail.
- Good written and spoken communication abilities.
- Strong analytical skills and data-driven thinking.
- Highly creative and pragmatic.
- Emotional intelligence and ability to create change in an environment where the organization and brand are evolving rapidly.