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Senior Facebook Ads Specialist

Doleep Studios
Alexandria, Egypt
Posted 7 years ago
21Applicants for1 open position
  • 19Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

Job Summary :

This position executes paid social media campaigns that attract targeted audience segments to relevant content in profitable ways.

The Specialist will leverage insights from analysis that demonstrate audience-to-content connections, and rapidly build social campaigns that capitalize on these links.

Successful executions will reap Average Revenue Per User (ARPU) that exceeds the cost to drive that user’s click.

The ideal candidate has great analytical direct marketing experience and sensibilities, appreciating social media’s opportunity for direct and measurable monetization.
Responsibilities:

  • Regularly review current data on trending content and likely readers, and build social campaigns that capitalize on those connections and fuel virality
  • Manage budgets, ROI and campaign objectives effectively
  • Execute paid campaigns that leverage not only our internal readership data but also Facebook’s algorithm to find target audiences at low cost and at scale
  • Select social posts being mindful of many different objectives – boosting content, driving conversion, gaining fans, acquiring subscribers – and carefully determine what mix drives maximum return
  • Create a multitude of tests that explore click-through rates and audience quality based on all types of variables such as time-of-day, headline, photo inclusion, etc.
  • Contribute to reports that depict all social marketing paid activity and experiments for a given period, and summarize insights that will inform future activities
  • Monitor social commentary for customer insights, and share feedback with colleagues
  • Stay abreast of industry best practices and disseminate relevant ideas and instruction to colleagues
  • Assist subscription acquisition and retention colleagues in the use of social media to achieve their subscription objectives

Job Requirements

Qualifications:

  • Bachelor’s degree in marketing or related field and equivalent work experience
  • 2-3 years of paid Facebook advertising experience
  • 3+ years of direct marketing experience with a preference for social media marketing experience
  • Ability to analyze data quickly and drive performance to align with company’s campaign ROI goals
  • Successful track record in managing performance driven campaigns
  • Excellent written and verbal communication skills in English
  • Excellent analytical, creative, and organizational skills
  • Experience within the Facebook ad UI using tools and features including Power Editor, Custom Audiences, Look-A-Like Audiences, Carousel Ads, App-Install Ads, Lead Gen Ads, and more
  • Experience running A/B tests and performing audience segmentation.
  • Extensive Microsoft Excel experience (Strong data analysis skills)

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