Digital Marketing Manager

Job brief: 

For a leading chain of Vein Clinics in Egypt, we are hiring for a position of “Digital Marketing Manager” to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have full awareness of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team as well as supporting teams (such as graphic designers, creative agencies and content creators) to launch campaigns on time and on budget.

Responsibilities: 

BRAND DIGITAL PRESENCE

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Collaborate with agencies and other vendor partners

ADS MANAGEMENT

• Initiate and manage campaigns across different platforms (FB, IG, Google, GDN)
• Measure and report performance of all digital marketing campaigns, and assess against target goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Mastering lead generation and sales conversion

CONTENT MANAGEMENT

• Develop strategic content to achieve brand awareness, patient education and drive sales
• Collaborate with agencies and content creators
• Supervise content delivery on different platforms (visual & written content)
• Brainstorm new and creative growth strategies