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Job Description
- This job role is to analyse the marketing activities for a business. To look for low performing activities that are wasting money and identifying opportunities for positive ROIs.
- It will require set up and daily monitoring using data visualization tools with weekly insight reports delivered to the head of marketing of the company. Your responsibility will be to have an eye on everything from organic, paid and influencer marketing to identify what's working and what's not.
The job will involve
- Tracking of user behaviour using various marketing tools
- Calculate ROI of marketing spend
- Create accurate lead source reports
- Identify opportunities for improved marketing activity
- Keyword Research & google trend reports
- SEO reports (Web & Mobile)
- Competitor Reports
- Geographical Trend Reports
- Find new marketing data sources within the business to improve the accuracy of reporting
- Work within the marketing team of creative writers, designers, video editors, community managers, ad ops, pr, publishers and website developers based in the office full time.
For now we are all working from home but hope to be back in our offices in Greek Campus, Tahrir once it is safe to do so.
Job Requirements
Candidates must have experience with the follow software
- Google Analytics & Enhanced E-commerce
- Facebook Pixel and Audience Manager
- Facebook Ads & Business Manager
- Google Ads & Console
- Tableau / Google Data Studio / Power BI
Nice to have
- SQL
- NodeJS & MongoDB
- HTML
You will be given a technical interview with questions where you will need to demonstrate reports you have created already and the insights you can extract from data.
