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Digital Marketing Specialist

Cairo, Egypt
Posted 7 years ago
27Applicants for2 open positions
  • 25Viewed
  • 12In Consideration
  • 13Not Selected
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Job Details

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Job Description

Main Duties:

  • Review current marketing strategy and develop recommendations on where to improve.
  • Lead the development and execution of the digital space strategy.
  • Implementing marketing, content and product strategies across all digital channels that drive consumer engagement and revenue growth.
  • Use performance metrics and data analysis to focus on the most meaningful and effective digital marketing strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Be able to represent the company at municipal / local authorities and provide appropriate solutions to any dilemmas that may arise.
  • Consistently seek to improve the company’s design & operational quality efficiently & intuitively.
  • Create an inspiring team environment with an open communication culture.

Job Requirements

  • Expert in online advertising and social media content writing.
  • In-depth knowledge about the various paid marketing channels and technologies, including paid search (Adwords) and re-targeting social network advertising (Facebook Ads).
  • Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM.
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net insight, Web trends etc.)
  • Very Good English speaking and writing.
  • Experienced in dealing with Facebook and Twitter and Instagram and sms messages and send e-mail.
  • Good written and spoken communication abilities.
  • Strong analytical skills and data-driven thinking.
  • Highly creative and pragmatic.
  • Emotional intelligence and ability to create change in an environment where the organization and brand are evolving rapidly.

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