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Brand Manager

Evo Business Solutions
Zamalek, Cairo
Posted 7 years ago
154Applicants for1 open position
  • 90Viewed
  • 9In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Brand Management:include a definition of the brand vision, Promise and value proposition as well as positioning, personality and behaviours
  • Create and execute the brand strategies and marketing plans for brands, including managing both the existing product portfolio and new product launches responsible for marketing plan development and execution, as well a managing marketing budget.
  • Develop integrated creative communications program for existing and new products.
  • Responsible for day-day management for brand (forecasting and sales updates) leads cross functional teams.
  • Identify,develop and launch new& existing concepts and products supporting the brand portfolio.
  • Responsible for early commercialization process including qualify the concept , positioning packaging pricing gaining support from the brand group, presenting to sales and retailers, forecasting volume and getting budget approved.
  • Understand relevant marketplace dynamics and consumer target.
  • Develop financial and market analysis to quantify concept opportunities.
  • Provide strategic commercial input to development of assigned products.
  • Develop and execute national advertising national advertising and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers.
  • Maintain and update library of competitive claims.
  • Reporting on-going competitive Positioning, Spend and Analysis.
  • Attend weekly meeting to present brands argument claims.
  • Lead Data gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and grow the brand.
  • Be the most knowledgeable resources in the company as it relates to the brand and champion the brand throughout the organization, with the partners and external supplier.

Job Requirements

  • University degree in Veterinary, Pharmacy, Medicine or dentistry is a Must
  • Management/ Marketing cources/ MBA is preferred.
  • 3+ years experience in Marketing , Sales and in similar position
  • Mastering MS. Office
  • Excellent communication in English both written and read.
  • Analytical, Problem solving and sales Skills
  • Leadership Skills.

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