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Job Description
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
Job Requirements
- Bachelor Degree in Business Administration or any related discipline.
- 3-5 years of experience in Marketing & Digital Marketing:
Promotional Materials, Google Ad-words, Search Engine Marketing, Email Campaigns, and the associated tools. - Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook) and Internet researching.
- Excellent interpersonal and communications skills.
- Excellent time management skills.
- Excellent command of English and Arabic languages (spoken and written) is a must.
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