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Job Description
- Devising strategies to drive online traffic to the websites.
- Tracking conversion rates and making improvements to websites.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategies.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of company websites.
- Improving the usability, design, content and conversion of company websites.
- Responsibility for planning and budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Job Requirements
- Bachelor degree in Marketing or relevant field.
- Previous experience in a similar digital marketing manager role is a must.
- Experience managing PPC, SEO and Affiliate programs.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in e-commerce, SEO, PPC, Email marketing, and social media.