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Job Description
- Oversight and management of onsite and offsite SEO resources.
- Improve our company and our clients website usability and increase the websites authority.
- Improve a company’s and our clients company’s organic search results.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Implement link building campaigns in coordination with client SEO goals.
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Checking the dead and broken links for the company and clients websites.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
- Run pay-per-click campaigns. And adjust PPC campaigns as needed.
- Write effective headlines, body copy, and websites. (Meta tags-Meta description)
- Write English & Arabic blogs and articles that meet SEO Guidelines.
Job Requirements
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process.
- At least 1 year experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Moderate experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
- Moderate experience in working with popular keyword tools (GoogleAdword, WordTracker, Keyword Discovery, etc)
- User of Google analytics and MOZ and other programs related to SEO and Adwords and PPC
- Moderate experience with CMS and building/administering content in CMS environments.
- Preferable: Knowledge of HTML/CSS and website administrations.
