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Job Description
- Managing the social media marketing strategy clients; focusing on LinkedIn, Facebook, Twitter, and YouTube.
- Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for clients.
- Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company follower ship, and improve overall engagement with our clients’ LinkedIn Company Pages.
- Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn Signal to understand influential content that is shared and the people who are sharing them.
- Tweeting many times a day while engaging influences to increase the follower ship of our clients’ social media profiles; receiving multiple mentions and retweets in the process.
- Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.
- Devising strategies to drive online traffic to the company website.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website.
- Creating brochures and other printed materials to supplement online products.
- Responsibility for planning and budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Seeking out new opportunities for online marketing campaigns.
- Providing information to sales teams on how to market digital products.
Job Requirements
- 3+ years of experience in the same field
- English Fluency
- Be comfortable writing and communicating effectively about technology
- Have a strong interest in the future of digital products
- Think creatively about innovative approaches to marketing
- Understand what makes a good online marketing campaign
- Enjoy explaining the benefits of software to people who are not already familiar with it.
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