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Job Description
- The pharmaceutical marketing manager is responsible for the marketing activities of a pharmaceutical organization in the constantly changing industry scenario.
- Executes the sales promotional activities, placing the advertisements, and other marketing strategies.
- The pharmaceutical marketing manager is responsible for the product introduction and the management of the product life cycle.
- Designs, develops, implements, and analyzes the various marketing strategies and media used to market and promote the new products.
- Promoting new products developed by the companies to health care service providers
- Determining and achieving the sales goals of the organization
- Developing the overall marketing strategy for the pharmaceutical organization
- Overseeing the implementation of the marketing strategy
- Analyzing the effectiveness of the strategies and rectifying the variances, if any
- Hiring, training, and monitoring the performance of the sales support staff
- Handling the competitors
- Identifying new market segments
- Participation in trade shows and conferences
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