Senior Social Media Specialist

Developing Brand Awareness:

• Create compelling visual designs and daily posts for Facebook, Pinterest, Instagram, Twitter, Google+, LinkedIn, etc.. and ensure consistency of messages across multiple networks.
• Encourage & respond to positive community engagement on social media
• Work with social media team to plan & implement social strategy and monthly themes.
• Leverage the power of social 'influencers' to deliver the brand message within their social footprints and acquire new customers
• Uncover engaging, topics of interest among target demographic
• Identify Target Customers.
• Conduct online advocacy and open a stream for cross-promotions.

Research and measure Progress:

• Stay current with platform evolutions, social media platform technology and features
• Support and execute social media strategy through competitive research, benchmarking, messaging, and audience identification.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and make recommendations on new initiatives.
• Monitor all review platforms for positive/negative reviews, work with management to formulate and post professional responses.
• Determine the KPI’s (key performance indicators) to measure progress; Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback.

Others:

• Collaborate with other departments and related brands to manage reputation, identify key players, and coordinate actions.
• Help junior team members during the orientation and act as a mentor.