Sales and Marketing Manager

Strategic Planning:

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives.
• Plans and oversees advertising and promotion activities.
• Directs sales forecasting activities and sets performance goals and KPIs accordingly.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

Budget Management:

• Develops and manages sales/marketing operating budgets.
• Analyzes and controls expenditures of division to conform to budgetary requirements.

Team Management:

• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees
• communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions
• enforcing policies and procedures.

Client Relationships Management:

• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Others:

• Assists other departments within organization to prepare manuals and technical publications.
• Monitors competitor products, sales and marketing activities.