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Senior Marketing Specialist

Studygram Worldwide
New Cairo, Cairo
Posted 4 years ago
46Applicants for1 open position
  • 39Viewed
  • 7In Consideration
  • 38Not Selected
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Job Details

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Job Description

A talented marketing professional at the level of Senior Specialist is needed to join our growing team in Egypt. 

Her/his main responsibility is to manage and oversee all inbound B2C and outbound B2B marketing and outreach activities to grow and sustain lead generation, customer acquisition and retention, promoting brand-focused informative, interactive and engaging content through various channels and initiatives such as (but not limited to):

  1. Digital Content Marketing (SEO/SEM & Email Marketing)
  • Generate high quality leads through increased web traffic and brand awareness through the marketing of content online.
  • Develop, implement, and sustain informative, engaging, relevant, and search-engine-optimized (SEO) bilingual content on our website
  • Manage, optimize, and report on Google Ads search-engine marketing (SEM-PPC) campaigns
  • Manage and promote ongoing content on Google-My-Business (GMB) accounts.
  • Create and manage link building strategies through blog posts, directory listings, and relevant high authority domains.
  • Improve the site’s organic Google rankings (SERP), driving local and international traffic with a goal of generating high-quality leads and increasing sales.
  • Build and manage B2B outbound email marketing campaigns and email sequences.
  • Forecast marketing campaign growth and ROI for marketing campaigns

       2.Social Media Marketing (SMM)

  • Design, implement and manage creative social media campaigns on Instagram, Facebook, LinkedIn (and other relevant channels) to enhance company social media presence and brand awareness, authority, and customer loyalty
  • Develop, implement, and maintain goal-oriented creative and engaging social media posting plans including videos, infographics, and promotional content
  • Monitor and analyses content success
  • Drive high quality traffic to company page to generate good leads
  • Develop creative user-generated content plans and referral/viral campaigns
  • Monitor competitive activity on social media and audience interactions.
  • Build and engage an online community loyal to the brand

Job Requirements

Education and Experience

  • Must have a bachelor or master’s degree in Marketing or Advertising.
  • Proven experience of 5-10 years managing similar functions.
  • Relevant professional and industry certifications are highly valued.

Digital Technologies Skill

The candidate should well-experienced and have evidence of working knowledge in the following platforms:

  • Google Ads Manager
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Facebook Business Manager
  • Hubspot
  • Canva

Interpersonal and Soft Skill

  • Bilingually fluent in spoken and written communications.
  • Great communicator and public relations builder.
  • Creative high quality work producer and very attentive to details.
  • Knowledge of marketing and branding principles and standard practices.
  • Results-driven and goals-oriented.
  • Positive, energetic and possess leadership skills
  • Organized and able to manage multiple projects effectively.
  • Ability to build and manage teams effectively.
  • Tech-savvy, curious, and self-learner.

Job Conditions: 

  • Working hours:

      Sat - Wed: 10:00am - 6:00pm

  • Annual Leave: 30 work days
  • Salary Scheme: Competitive net basic salary+ Performance-based bonus
  • Very friendly and positive work environment.
  • Big potential for career growth.
  • Start Date: Immediate.

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