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Job Description
- Build and execute Digital media strategy through competitive research, platform determination, benchmarking, messaging and audience identification before launching a kickstarter campaign.
- Generate, edit, iterate and publish social media ads.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Set up and optimize company pages within each platform to increase the visibility of company's social content.
- Create editorial calendar.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Reports Ads outcomes
- Reports pages/posts activity
- Manage & Create SEM campaigns
- Create Digital marketing advertising and social media strategies and plans for customers
- create/optimize web content
- Prepare google Adwords campaign plans
- Create and present digital marketing plans for customers
Job Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net insight, Web trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
