Job Details
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Job Description
Summary of role
- Generate and update website content (products, content, promotions)
- Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
- Plan, define and implement website changes and functional improvements
- Maintain and update the online marketing plan for the website
- Monitor key performance indicators on the website and develop plans to improve them
Detailed responsibilities would include:
Website
- Update product information and content on the website
- Create banners, images, promotions etc for display on the website (using products like Photoshop)
- Update content managed areas (copy & artwork)
- Manage website configuration & parameters (eg payment options, stock management)
- Investigate and report any operational/technical issues arising
- Scope and document ongoing website functional projects /improvements
- Test and deploy functional projects /improvements
- Liaise with e-commerce agency regarding the day to day management of the website
- Liaise with internal resources regarding the day to day management of the website
- Evaluate approaches & strategies to improve website sales conversions & customer engagement
Marketing
- Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogs etc
- Liaise with agencies or in-house teams to implement and support campaigns
- Investigate, evaluate and assess new ways of generating additional traffic/orders
- Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
Measurement
- To meet and exceed all agreed performance objectives (sales, conversions, engagement)
- Continuous improvement of customer satisfaction
- Meet internal service levels for website activity and management
- Maintaining an excellent level of service to the business
Job Requirements
Key Experience
- Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online PR, SEO, offline marketing and pr, affiliate programmes, etc)
- Understanding of order management/customer fulfillment in an e-commerce context
- Experience using packages like Excel and Photoshop
- Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
- Familiar with data management
- Previous experience of e-commerce website
- Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
- Experience of Magento would be a plus
