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Job Description
Responsibilities:
- The Search Engine Optimization/Pay-Per Click Specialist will work closely with the Marketing VP of the company.
- Develop and maintain close relationships with the top-tier search engines and other advertising channels.
- This person will be responsible for implementing methods to improve clients' websites organic search rankings (SEO).
- Keyword research, analyzing clients’ websites, documenting SEO changes, and communicating changes to SBS. In addition, the Search Engine Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns.
- This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company.
Essential Duties and Responsibilities:
- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Monitor, on an on-going basis, SBS SEO results and manage projects to ensure continued high rankings.
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Web development experience is a plus.
Job Requirements
Job Requirements
- Minimum of 3 years of search engine optimization and pay-per click experience.
- Must have knowledge of Google Adwords.
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
- Excellent Microsoft Office skills.
- Web programming skills are a plus but not required.
- Strong oral and written communication skills.
- Excellent analytical skills.
- Outstanding customer service skills.
- Ability to work independently and within a team environment.
- Strong independent planning and problem-solving skills
