Digital Marketing Specialist

Responsibilities

• Develop easy-to-use, clear, concise, comprehensible content.
• Research web copy.
• Create sites that are optimized for search engines.
• Develop relationships with websites to obtain quality links.
• Improve search-engine rankings.
• Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of desired keyword on page
• Research popularity of sites linking to page.
• Develop pay-per-click advertising campaigns.
• Create Internet ads.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver email lists.
• Design and deliver emails.
• Craft email campaigns.
• Integrate other online presences including social media outlets with email campaigns.
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.

Key areas include:

• Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
• Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
• Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.