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Job Description
- Create and upload copy and images for the organisation’s website;
- Write and dispatch email marketing campaigns;
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Design website banners and assist with web visuals;
- Communicate with clients, affiliate networks and affiliate partners;
- Conduct keyword research and web statistics reporting;
- Contribute to social media engagement and brand awareness campaigns;
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
- Contribute to company and industry blogs and manage ecommunications;
- Assist with paid media including liaising with digital advertising agencies;
- Develop and integrate content marketing strategies;
- Keep up to date with current digital trends;
- Manage the contact database and assist with lead generation activities;
- Negotiate with media suppliers to achieve the best price for clients.
Job Requirements
- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- Search engine optimization (SEO): developing strategies to increase the number of visitors to a website by achieving high ranking placements in search results.
- Payer click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non paid search results.
- Mobile marketing: includes appeased, in game, location based and SMS marketing.
- Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The
- Affiliate is paid commission for each customer brought to the website by their own marketing strategies.