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Digital Marketing Executive

Gawda Solutions
Nasr City, Cairo
Posted 7 years ago
7Applicants for3 open positions
  • 7Viewed
  • 2In Consideration
  • 3Not Selected
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Job Details

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Job Description

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organizations website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos content to online sites
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events

Job Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net insight, Web trends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

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