Senior Business Intelligence Analyst

General Role:

• Business Intelligence (BI) Analyst role identify business intelligence, reporting, and data analysis needs and work closely with Sales and IT teams to turn data into critical information and knowledge that can be used to make sound business decisions.
• Provides analytical support to the sales team and supports the team in improving sales processes, systems and driving sales force efficiency as well as Monitors and assesses sales and market data and produces reports which will assist management in identifying areas in the market where business can be developed and in strategy formulation.

Essential Responsibilities

• Provides input to business requirements for the design of solutions.
• Identifies and provides input to new technology opportunities that will have an impact on the BI
• systems.
• Provides and manages the design, development and implementation of complex sales analyses and comparative reports.
• Monitors, analyzes and evaluates the effectiveness of sales force practice and provides insight into sales representatives’ productivity and market penetration.
• Works with IT function and sales reporting team to ensure consistency, completeness and integrity in data reporting while utilizing digitalized metrics and dashboards.
• Provides support during implementation of sales and marketing operational excellence programs, standardized selling model, activity metrics.
• Develops ad hoc sales reports and performs trend analysis identifying leading/lagging indicators.
• Monitors sales volume and contribution potential of all brands/products to ensure that marketing support are soundly based and promotional funds are allocated accordingly.
• Identifies trade and/or market segments where the trading position could be improved.
• Makes relevant proposals to ensure that all opportunities are exploited short-term, and longer-term relationship.
• Analyzes financial trends involving sales, wastage, profit margins, pricing, and promotion trends.
• Analyzes product and market trends.
• Provides results and information to the sales teams and updates individual account strategies.
• Collects, analyzes statistical pricing information, and prepares reports based on actual costs,competitive market dynamics, company policies, government regulations and business objectives.
• Conducts detailed pricing estimates, develops pricing models, and recommends pricing scenarios.
• Seeks input from various functional areas across company including manufacturing, sales, marketing, product development and finance.
• Stays current on pricing trends and product offerings and collaborate with vendors to understand