Marketing Manager

Job Brief:

Mazaya is looking for an a Marketing Manager to develop, implement, track and optimize our offline & online marketing campaigns across all channels and Enhance our brand awareness.

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Enhance brand awareness in the digital space.
• Improve the design, UX, traffic, and content of the website