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Job Description
Job Description:
The Art Director will work with designers, copywriters and strategists to develop concepts and copy across a wide variety of media and project types. An art director is responsible for generating visual concepts in response to clients’ briefs. The art director will seek to influence changes in audience behavior through ideas, creativity and the use of media.
Responsibilities:
- Design various landing pages, content areas, social media campaigns, and other user experiences in order to captivate our audience and enhance our visitor’s time on the sites.
- Working from a brief with a copywriter, generating ideas to present to the client.
- Working on designs to produce an effective advertising campaign.
- Commissioning specialists, such as artists and photographers, to work on projects.
- Work as part of a creative team to develop concepts, layouts and final designs that bring our brand to life through all channels.
- Managing projects and working within a budget
- Designs should be innovative, clear, concise, and consistent with our brand.
- Editing the final results for presentation to the client.
- Work independently on projects, but also have the ability to drive the process with a passionate team to create optimal design solutions.
- Responsible for what advertisements look like and will be involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.
- Lead creative projects through the design and development cycle (including participation in user research, brand advertiser research, testing and analysis, requirements definition, conceptual design, interaction design and interaction specification).
- Research and analyze market strategy, competitive data, and other insight channels.
- Work directly with tech managers to define product requirements focusing on customer efficiency and ease-of-use.
- Collaborate with other designers on the product definition process
- Design and develop creative online materials to support marketing initiatives.
Job Requirements
- Bachelor's degree in design or comparable work experience in a web-related field
- 5+ years of design experience, specifically in digital and marketing agencies.
- Drawing / Illustration skills a plus.
- Strong leadership and establishing goals, working within a team, delivering the product on time, and understanding the results.
- Able to balance functionality and design in each project to ensure the best brand experience to engage the consumer.
- Highly creative/Artistically minded
- Strong sense of design and advanced knowledge of typography, photography, grid systems, and color theory
- Ability to work within a multidisciplinary team of art directors, copy writers, designers, developers, and marketers
- Ability to solve problems quickly and completely
- Ability to multi-task and stay organized in a dynamic work environment and excellent attention to detail
- Reliable, flexible and cooperative
