Job Details
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Job Description
- The Digital Marketing Manager will collaborate with the Market and Business Development VP and Managers to identify our digital marketing strategy across the proprietary toilet seat brands with the input from Sales and Finance.
- Lead the development and execution of the digital space strategy.
- Implementing marketing, e-commerce, content and product strategies across all digital channels that drive consumer engagement and revenue growth.
- In addition to managing e-commerce strategy, the Digital Marketing Manager will support online sales initiatives with our retail and wholesale partners to enhance growth.
- Use performance metrics and data analysis to focus on the most meaningful and effective digital marketing strategies.
- Manage talent to meet strategic initiatives with a strong sense of urgency and support the growth and capabilities of the internal talent.
Key areas include:
- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- Search engine optimization (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
- Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
- Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
- Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
- Branding: Strong ability to Analysis Company branding and creation.
Job Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Monitored, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement
Skills:
- Strong verbal communication skills for articulating ideas to colleagues and clients
- Excellent written communication skills for producing high quality content; Attention to detail and accuracy
- Ability to work independently and flexibly
- Capacity to prioritize and work across multiple projects
- The ability to work as part of a team
- Organizational skills with the ability to deliver a high volume of quality work
- Creative skills for contributing new and innovative ideas
- The ability to work well under pressure and meet deadlines
- Networking and analytical skills
- Knowledge of existing and emerging social media platforms
- Excellent IT skills
