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Job Description
- We are looking for an SEO specialist to manage search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
Job Requirements
- Proven SEO experience.
- Ability to track websites where it lies in such a query.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.