Social Media Team Lead

Main Duties:

• Develop a full social media plan for all social media platforms, including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube and Google+ - integrating and maximizing the functionality of each tool to attract, engage and grow the audience.
• Execute and maintain a social media program to stimulate traffic, brand awareness & create buzz.
• Develop and manage social media calendar comprised of all content creation, curation and posting, including written, graphic/photo and video content (in conjunction with Creative and video team as needed)
• Keep abreast of latest development of key social media tools, best practices and emerging trends, including platforms, management tools and social media analytics.
• Serve as a Social Media expert, educating and making formal recommendations to internal teams on social and marketing channel value, best practices and ongoing evolution implications.
• Conduct social media research and make recommendations about opportunities. Also monitor and report on competitive social media output.
• Generate daily, weekly, monthly benchmarks to effectively measure user behavior and satisfaction and report on Super Mama’s progress on all channels.
• Identify and participate in blogs, communities, conference and other events both offline and online where a target audience is present to increase brand awareness.
• Plan and manage execution of campaigns on Social Media.
• Manage Super Mama’s Social Media team and work with graphic designers to get required visuals.